Revolutionizing Business
Operations: The Porter
Group Transformation

Challenge: Outdated Systems Hindering Growth

With over five decades of excellence in heavy machinery sales and service across Australia and New Zealand, Porter Group ventured into the global market by establishing a presence in Southern California in 1999. What began with just eight pieces of equipment soon evolved into Porter Group USA, a leading provider of heavy equipment rentals and services.

However, rapid growth and an antiquated system presented Porter with numerous operational challenges. Dealing with multiple systems led to redundant data entry, disparate information, and limited capabilities, resulting in wasted time and resources. To sustain their expansion plans over the next decade, Porter Group needed a proactive software solution that could streamline their operations.

We selected Baseplan because we knew the software would enable us to identify challenges much quicker to improve our business processes and achieve our overall goals.

Randy Phillips
Corporate Controller, Porter Group USA

Solution: Baseplan – A Unified ERP

After an exhaustive search, Porter Group determined that Baseplan was the only comprehensive ERP software capable of meeting their rental and dealership requirements. Serving as the central nervous system of Porter’s operations, Baseplan addressed their critical needs.

Randy Phillips, Porter Group USA Controller: “Baseplan’s solution is a true game-changer. Its depth of features is like having a Swiss Army knife for our business – it doesn’t just streamline our operations; it empowers us with the tools we need to thrive in a dynamic industry. It’s not just software; it’s our competitive edge.”

Results: Empowering Growth
and Adaptation

Porter Group USA anticipates approximately 10% year-over-year growth for the next three to five years. Partnering with Baseplan, Porter can swiftly identify areas for improvement and implement significant changes.

Baseplan’s dedicated support team continues to collaborate with Porter, instigating best practices and refining business processes. As the heavy equipment industry undergoes rapid growth and evolution, Porter Group USA is equipped with the tools and support they need to thrive, thanks to Baseplan.

Baseplan isn’t just software; it’s been our catalyst for transformation. It’s empowered us to revolutionize our operations, achieve unprecedented efficiency, and confidently navigate the ever-evolving heavy equipment industry. With Baseplan, we’re not just keeping pace; we’re setting the standard for success.

Randy Phillips
Corporate Controller, Porter Group USA

Enhanced Finance Efficiency

Baseplan streamlined accounts payable processes and enabled faster financial reporting, improving visibility and informed decision-making.

Efficient Service Tracking

The Baseplan Service module provided transparency into service costs, parts costs, sales, inventory, and equipment status, enhancing overall service operations.

Comprehensive Modular Solution

Baseplan allowed Porter Group to track and report on all activities from inquiry to invoicing, significantly improving operational efficiency.

Sustained Growth

Porter Group USA anticipates approximately 10% year-over-year growth for the next three to five years, with Baseplan enabling rapid adaptation and improvements

Dedicated Support

Baseplan’s support team collaborates with Porter Group to implement best practices and refine business processes, ensuring continued success in a rapidly evolving industry.

Get equipment hire insights, news, and stories

Unlock Your Rental Business' Potential


Answer a few questions about your business. It should only take a few minutes.


Our support team will reach out to confirm your interest and discover a bit more about your business.


A member of our sales team will take you on a guided tour of the Baseplan software.